Monday, April 12, 2010

3D - The New Home Entertainment Medium?

Well, it seems this past week's focus on technology was pretty much centered around the dawning age of 3D television - never mind 3D Cinema. With the worldwide release and success of James Cameron's 'Avatar', it seems 3D technology may be opening up a whole new dimension in home entertainment.

3D television may become a very definite reality within the next few years, but also conceding that the industry might be a little slow to catch on to the technology as far as production is concerned. After all, having a 3D home television wouldn't help much unless industry, responsible for producing television content, do not produce content available in 3D.

However, DreamWorks, Direct TV, ESPN, and Discovery are all getting ready to be 3D compatible later this year. Consumers may be a bit overwhelmed - considering HD TV is only now starting to get some momentum in the marketplace.

One thing is clear though, 3D television seems to be set as the future of home entertainment. The two big hurdles to overcome seem to be pricing of these 3D television sets (estimates roughly in the same region of high-end HD television sets - initially, at least) and secondly, getting the market audience to embrace 3D in their homes. Now judging by the success of the above mentioned movie 'Avatar', it seems consumers are hungry for this new entertainment medium.

It does also seem as if the content producing industry (the film and program makers) will eventually be leaning towards producing programming in 3D, with the announcement of Sony's 3D camera, capable of capturing high quality images at 240fps (that's frames per second) in early October 2009.

Panasonic also recently announced their twin-lens, full HD 3D camcorder (which is a world first) set to be available towards the end of 2010. It comes at a bit of a price though - at US$21,000 they don't seem to be targeting the average tourist - so maybe home-made 3D movies are still a little way off

Interestingly enough though, as with all new technologies, 3D will be expensive at first, but will most likely become more affordable over time.

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